About Us


Here at The Vintage Sweetheart, we started out as a children's clothing business. After a few tough years, we decided to change direction and now sell the materials that we once used to design our creations! We are a really small, female-led business run by working mum, Emily. We juggle our fabric addiction around being a mum to 3 girls under the age of 9 so work quite random hours!

We sell only 100% Cotton quilting fabrics (non-stretch) that have been sourced specifically because they are unusual, are suited to children, are floral inspired or just generally pretty! We don't sell poplins, jersey, knit or any other type of cotton which means we have an incredible choice of Disney prints, florals, vintage-style, children's & designer fabrics available!

We work hard to bring you an amazing choice of beautiful designs at fantastic prices! All our fabric is sold by the half metre and you won't find anything here that costs more than £15/metre including VAT! We even offer FREE UK delivery on orders over £40 & only charge £2.95 postage for orders under £40!

We also have a fantastic loyalty scheme where you can earn 5 points for every £1 spent (excluding VAT) & even get extra Birthday bonus points & offers. Simply sign up online and your points are allocated automatically after your order has been shipped. Once you reach 1,000 points you can cash them in to receive £10 off your order - how fantastic is that?!

We hope you become as passionate about our products as we are and come back time and time again to spoil yourself with pretty fabric! We list new products every week so there's always something fun to browse through.

All first time customers are welcome to 10% off their order. Simply use WELCOME10 at the checkout. 

Any questions, just pop us an email at info@vintagesweetheart.co.uk or drop us a message on Facebook. We have very young children and work our fabric addiction around our chaotic family life which is why we don't have a contact number, but please do drop us a message and we'll get back to you as soon as we can. 

With love, 

The Vintage Sweetheart Team x

PS...We try really hard to give an accurate representation of the size of our fabrics. If the print seems bigger in the photo, it will usually be larger and vice-versa. We are working hard to get up-to-date scale pictures taken on all our fabrics but with over 700 designs, it is taking us a little while as our customers and getting orders shipped within 2 days is always our priority. Thank you so much for understanding! If there is a specific fabric you would like measurements for, please do drop us an email with the style name & we'll be more than happy to help. x



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